WebsiteOwn site / platform flows"Vehicle Inquiry", "Trade-In Form", "Credit Application", dealer websites
PortalThird-party marketplace — label = the BRANDCarGurus, Cars.com, AutoTrader, CarFax, KBB, Capital One
Walk-inPhysical arrival"Walk In", "Drive By", "Retail"
Phone LeadInbound call"Phone Up", "App: Phone Call"
ChatChat — text = the VENDOR ("Podium"), never uuidsPodium, Gubagoo, "Space Auto: Website Chat"
Social/AdsPaid + social — text = the SPECIFIC channel ("Facebook")Facebook, FB Marketplace, Television
ReferralHuman referral / repeat"Referral", "App: Repeat", "App: Current Customer"
OEMManufacturer 3rd-party programsNissan / GM / Ford programs
DMS ImportLabeled row — icon-only rule retired"DRIVECENTRIC DATA IMPORT", "List Import", "DMS Sync", Dealertrack
External LeadExternal/unspecified handoffs"External Lead"
OtherUnmatched dealer free-text, shown verbatim(verbatim raw string)